Forming a strategic alliance is a sure way to grow your business. Strategic alliances are a powerful way to facilitate business growth by not only sharing experiences, market intelligence, and other inherent benefits but most importantly by also sharing associated risks. I will enjoin you to divinely seek a like-minded strategic partner to work with to grow your business. Study other successful businesses and evaluate how they promote their plans together. Again, analyse activities and promotional events, tradeshows, print media advertising, newspapers, PR efforts and promotions that can aid your decision making. It’s also helpful to develop mutual relationships with people who have successfully expanded their own businesses through alliances. NUMBERS CMYK LTD (publisher of WHERE To Print magazine) is a case study and you can share from our experiences.
The experiences that have enabled us to achieve our strategic alliance goals affording us the opportunity of reporting a highly successful Africa’s largest wide format digital printing, signage, screen printing and garment decoration exhibition – FESPA AFRICA 2014 collocated with AFRICA PRINT EXPO 2014 from 2nd to 4th July at the Gallagher Convention Centre, Johannesburg, South Africa. Check out our EXCLUSIVE REPORT AND IMAGES on pages 2, 12, 20, 28, 29, 30 and 32. On pages 36 and 42, we also have a SPECIAL REPORT on X-RITE COLOUR MANAGEMENT TRAINING 2014themed: ‘STANDARDISATION IN MODERN WORLD’ also held in Johannesburg, South Africa. In this edition also, WHERE To Print exclusively covered the maiden edition of AFRICAN OUTDOOR ADVERTISING CONFERENCE & EXHIBITION 2014 held at Eko Hotel Convention Centre, Lagos from 25th to 27th of June. The EXCLUSIVES are on pages 38 and 39. And lastly, the major and highly inspiring print event in Lagos, Nigeria which was exclusively covered by WHERE To Print in a SIX-PAGE PULLOUT SUPPLEMENT is DigitalReality Print LTD rebranding and commissioning of her ultra-modern facility. The supplement is from page 21 to page 26 titled: DIGITAL REALITY REBRANDS AND REDEFINES PRINTING STANDARDS.

With all the exclusives captured in this edition, we unfortunately have to reserve our usual COVER STORY, PRINTERS FOOD and SMART PRINT CELEB for the next edition – but we leave you to savour this edition’s SMEs MANAGEMENT & ACCOUNTING ACCORDING TO FEMI (page 28).

Until next edition, please continue to do the right thing!
Best regards
jojuadekanbi@yahoo.com