X-Rite, Incorporated and its wholly owned subsidiary Pantone LLC demonstrated advanced solutions for measurement, management and communication of colour for the cosmetics industry at the in-cosmetics 2013 trade show held from 16th to 18th April in Paris, France.
On marketing side, X-Rite demonstrated its exciting new CAPSURE technology adopted by some of the world’s largest cosmetics retailers to encourage shoppers to experiment with new makeup and will also première a connectivity upgrade to CAPSURE which will make it even more effective as a point-of-sale tool. On the communication front, X-Rite Pantone showed how its new TAC (Total Appearance Capture) technology can be used to accurately simulate on computer monitors how iridescent and shimmery cosmetics would appear on complex curved surfaces such as human facial features. In manufacturing, X-Rite Pantone representatives showcased how laboratory personnel can accurately measure the colours of wet and dry samples with non-contact instrumentation to achieve higher efficiencies and improved quality control of processes.
Attendees of in-cosmetics 2013 viewed X-Rite Pantone demonstrations and obtained information on the new offerings at booth M136 of the Paris Expo Porte de Versailles.
X-Rite’s Market and Product Marketing Manager Matthew Adby also gave a formal presentation titled “Advances in Colour Measurement Techniques and Communication” on the 17th of April from 11:30 a.m. to noon at Theatre 2, followed by an informal question-and-answer session at X-Rite’s booth. The presentation centred on equipment and best techniques for meeting the challenges of cosmetic applications, communication of skin tone in a physical form, technology developments for consumer skin tone and foundation colour selection, and characterization and display of gonio-apparent materials in end-use applications.
