With the stage set for PRINTING United Expo 2024 next month, WHERE To Print magazine caught up with the man at the fulcrum of Events and Exhibitions at PRINTING United Alliance (organiser of PRINTING United Expo) – Mr. Mark J. Subers to know how his team aims to deliver value and opportunity to all within printing industry segments at the upcoming North America’s biggest print & allied event scheduled to take place from 10 to 12 September 2024 at Las Vegas Convention Centre, Las Vegas Nevada USA. Find out in excerpt below:
WHAT EXCITES YOU ABOUT THIS YEAR’S PRINTING UNITED?
First, we’re back in Vegas which is a highly sought-after destination for the industry. It always makes for an exciting show. Additionally, we are coming off a “drupa year” where many of the new product launches shown in Dusseldorf, will make their way “across the Pond” and land on the show floor in Vegas. Since drupa does not attract a large number of attendees from North America, PRINTING United Expo will be the place to come to see the latest innovations. Finally, we’ve added all-new educational, experiential, and entertaining activations to the floor and show. I believe they will be well received.
FROM LAST YEAR’S PRINTING UNITED IN ATLANTA GEORGIA TO THIS YEAR’S SHOW; WHAT ARE THE KEY TRENDS?
Automation remains a major theme in the industry and we will see that demonstrated in many of the new solutions on the floor. AI is also coming on strong as a topic of interest and our own research team will be launching a new study around adoption. Plus, we will offer educational session discussing this topic as well. From an experiential perspective, we’ve added many new concepts, such as our Knowledge Center, to the floor where attendees will have the chance to meet with media and association partners, pick up samples, take in a TED-Talk type session, peruse the Resource Library, and more. We look forward to seeing how they are accepted by the full audience at the show.
WE UNDERSTAND THAT PRINTING UNITED HAS DIFFERENT THEME FOR EACH YEAR; WHAT IS PRINTING UNITED 2024 THEME AND SHOULD VISITORS EXPECT AS SHOW HIGHLIGHTS?
As we’ve moved from the 98th largest show in the U.S. to the top 30; we’ve gained significant momentum across all segments of the industry. So, the theme for this year is: “Where the Industry Gathers.” The idea being that we can cross-pollinate between segments of the industry to gain an understanding of new solutions and applications, learn from networking with peers, and dive into all of the educational session have to offer.
CAN YOU EXPLAIN THE ONE-ROOF CONCEPT OF PRINTING UNITED EXPO AND HOW IT BRINGS OPTIMAL RETURN ON INVESTMENT (ROI) TO PARTICIPANTS?
Our one-roof strategy was conceptualized with a stronger ROI in mind. Printers have a limited amount of time and funds to travel to these types of events. Also, the OEM/exhibitors have staffing and marketing budget limitations. PRINTING United Expo one-roof concept provides the platform where the full industry can gather and solve these issues. Most importantly, it provides a unique opportunity for the printers to ideate about new applications based on exposure to multiple new technologies.
“Our goal is to create an environment where every attendee leaves with actionable knowledge and new connections that will drive their business forward.”
TELL US MORE ABOUT THE PAID EDUCATION SESSIONS AND WHAT PARTICIPANTS STAND TO GAIN?
We are offering a very robust educational program this year with 50+ sessions. This includes a paid program for direct educational sessions, plus educational experiences on the floor that will be open to everyone. Our convergent/diversification model is based on education and exposing the attendees to new opportunities. Education is foundational to our model. From sessions on AI to how to diversify your business, automation, sustainability, workforce development, pricing and sales strategies, and so much more; there is truly something for everyone. The complete session listing can be found at: https://www.printingunited.com/attend/show-features/paid-education/.
WHAT SHOULD THE INDUSTRY EXPECT AT THE SHOW RIGHT FROM THE ONSET ON SEPTEMBER 10 TO THE END – SEPTEMBER 12?
Attendees can expect an exciting and dynamic experience from the very start of PRINTING United Expo 2024, and even prior, starting with a special Sustainable Green Printing Partnership (SGP) Summit event on September 9. From September 10th through 12th, the show floor will be bustling with the latest innovations in printing and packaging technology. There will be live demonstrations, interactive exhibits, and opportunities to engage directly with industry experts. Our carefully curated educational sessions will offer invaluable insights into current trends and future developments, covering a wide range of topics from digital transformation to sustainability. Networking events, including our new PRINTING United AFTER DARK program, will provide ample opportunities to connect with peers, share ideas, and form new partnerships. Our goal is to create an environment where every attendee leaves with actionable knowledge and new connections that will drive their business forward.
WHAT DO YOU THINK WILL BE THE KEY ISSUES PRINTING UNITED 2024 EXHIBITORS WILL BE HIGHLIGHTING AT THEIR RESPECTIVE STANDS?
Exhibitors at PRINTING United Expo 2024 will be highlighting several key issues that are critical to the future of the printing industry. Sustainability will be a major focus, with many companies showcasing eco-friendly materials, processes, and technologies aimed at reducing environmental impact. Digital transformation and automation will also be prominent, as exhibitors demonstrate how these innovations can enhance efficiency, customization, and cost-effectiveness in printing operations. Additionally, there will be a strong emphasis on the convergence of printing and packaging, reflecting the growing trend towards integrated solutions that offer both visual appeal and functionality. Other key topics will include advancements in inkjet technology, the impact of artificial intelligence, and strategies for navigating supply chain challenges.
AS LAS VEGAS IS ONE OF THE MOST POPULOUS CITIES IN THE UNITED STATES, VISITORS’ NUMBERS ARE EXPECTED TO BE UP AT THIS YEAR’S EDITION: HOW PREPARED ARE YOU AS ORGANISER TO ENSURE AN INVALUABLE EXPERIENCE TO ALL CONCERNED?
We are fully prepared to handle the always impressive and anticipated number of global visitors and ensure that everyone has an invaluable experience. Our team has worked diligently to enhance all aspects of the Expo; from registration and check-in processes to onsite navigation and services, including our show app and MapYourShow sessions and exhibitor listings. We’ve nearly sold out our exhibit space to accommodate more exhibitors and attendees comfortably. Additionally, we’ve partnered with local hotels, transportation providers, and other service vendors to offer special rates and ensure smooth logistics. Our aim is to make PRINTING United Expo 2024 a seamless, engaging, and rewarding experience for everyone involved. Finally, we’ve partnered with JamPack, an event organizer, to create our “After Dark” program which will provide the exhibitors and attendees with a series of networking events. We expect these events to be very engaging and a place for everyone to gather.
SPECIFICALLY, WHAT SPECIAL ARRANGEMENT OR RELATIONSHIP DO YOU HAVE WITH HOTELS, ACCOMMODATIONS, TRANSPORTS AND OTHER SERVICE PROVIDERS IN ORDER TO GIVE SPECIAL DISCOUNTS AND TREATMENT TO VISITORS?
We have established partnerships with a variety of hotels, transportation providers, and other local service vendors to offer special discounts and enhanced services to our visitors through our partnership with OnPeak Hotels, as well as after hours and entertainment discounts through our PRINTING United AFTER DARK networking program. These partnerships ensure that our attendees have access to preferential rates on accommodations, making their stay in Las Vegas more affordable and comfortable. We have also arranged for convenient transportation options, including shuttle services, to make traveling to and from the Expo as seamless as possible. Additionally, we’ve collaborated with local restaurants and entertainment venues to provide our attendees with exclusive deals, enhancing their overall experience in the city. Our goal is to make sure that every aspect of their visit to PRINTING United Expo 2024 is enjoyable and valuable.
“Additionally, there will be a strong emphasis on the convergence of printing and packaging, reflecting the growing trend towards integrated solutions that offer both visual appeal and functionality.”
CAN YOU EXPLAIN WHAT THE INDUSTRY STAND TO BENEFIT FROM YOUR RECENT PARTNERSHIP AGREEMENT WITH DRUPA?
Although our partnership with drupa is yet to be fully defined, the upside of the largest Printing and Packaging shows in Europe and the Americas working together is evident. The ability to leverage our communities and share the value proposition that each show has to offer is certainly among the top advantages. There’s plenty of intellectual property between the two organizations that can be shared and adopted to advance each other’s events which will ultimately provide the attendees with an enriched experience. PRINTING United Alliance, the organizer of the Expo, is a U.S. based, non-profit whose mission is to support the long-term prosperity of the industry. Our relationship with drupa will serve to advance that goal.
WHAT BUSINESS STRATEGY(IES) DO YOU THINK PRINT & ALLIED PRACTITIONERS SHOULD DO DIFFERENTLY TO TAKE THEIR BUSINESSES TO NEXT LEVEL?
To take their businesses to the next level, printers should focus on several key strategies. Embracing digital transformation is crucial; adopting the latest technologies and blending them into your full array of solutions can streamline operations, reduce costs, and offer new capabilities such as mass customization and on-demand printing. Investing in sustainable practices is also vital, as consumers and clients increasingly prioritize environmental responsibility. Building strong, collaborative relationships with suppliers and partners can help mitigate supply chain issues and ensure a steady flow of materials and services. Additionally, expanding into new markets and diversifying product offerings can open up new revenue streams. Finally, fostering a culture of continuous learning and innovation within the organization will keep the business adaptable and competitive in a rapidly changing industry.
“Networking events, including our new PRINTING United AFTER DARK program, will provide ample opportunities to connect with peers, share ideas, and form new partnerships.”
FINALLY, WHAT ASSURANCE ARE YOU GIVING TO EVERY PRINTING UNITED 2024 PARTICIPANT TO GUARANTEE YOUR COMMITMENT TO A VALUE-DRIVEN EXPERIENCE?
We are fully committed to providing a value-driven experience for every participant at PRINTING United Expo 2024. Our comprehensive planning and execution ensure that attendees have access to the latest innovations, high-quality educational sessions, and unparalleled networking opportunities. We have curated an extensive lineup of exhibitors and speakers who are leaders in their respective fields, offering attendees a chance to learn from the best and discover cutting-edge solutions. Our dedicated team is focused on creating a safe, engaging, and productive environment where participants can achieve their goals and leave with actionable insights and valuable connections. We are confident that PRINTING United Expo 2024 will exceed expectations and deliver a truly enriching experience for all. We are the largest association for printing and packaging in North America and our mission is to ensure the long-term success of our members and the industry at large. The Expo is one of the ways in which we deliver on that promise.
ANY NEWS/ ADDITION(S)?
Our engaging Knowledge Center experience is one not to be missed, as mentioned above. As well as our new PRINTING United AFTER Dark Networking programming, where collaboration, meet ups and entertainment all go hand-in-hand for an enjoyable experience for all.
About MARK J. SUBERS
As member of the printing community working to advance the industry and ensure the success of all, Mr. Mark J. Subers is the President of Events and Exhibitions at PRINTING United Alliance (organiser of North America’s biggest print-incline exhibition – PRINTING United Expo) with oversight function of ensuring all events (including summits and conferences) produced by the joint entity of the “Impressions” brands — Printing Impressions, In-plant Impressions, Packaging Impressions, and Wide-format Impressions hold successfully.
In line with one of his favourite quotes by the great American football coach – Vince Lombardi; “Individual commitment to a group effort – that is what makes a team work, a company work, and society work, and civilization work”, Mr. Subers along with his team successfully launched PRINTING United in October 2019 and which has over the years grown in leaps and bounds representing a sea change in the way trade expositions are run in the industry. One of his passions is to deliver value and opportunity to all printing industry segments. This will be seen LIVE at the forthcoming PRINTING United Expo 2024 next month from 10 to 12 September 2024 at Las Vegas Convention Centre, Las Vegas Nevada.
