In order to bring the players in the European promotional products industry even closer together, PSI has selected for the first time – The Kingdom of the Netherlands as Partner Country for 2024 which will see the Dutch nation define the character of next year’s PSI trade show.
In 2024, Europe’s leading promotional products trade show is focusing on the Netherlands, an important market partner as its Partner Country to support activities in line with building business relationships in the Benelux country and analyzing the market potential.
Why the Netherlands?
The Dutch are known for their high-quality awareness, innovative design and understanding of customer needs. All of this can be experienced at PSI 2024. On display will be a wide range of promotional products, including high-quality stationery, sustainable products and modern technological gadgets.
More value for participants
A service-oriented program with valuable know-how around haptic advertising in the Netherlands will be offered. A country pavilion, country-specific lectures and a wide range of product and service presentations from all areas of the Dutch promotional products industry are planned. A special highlight is the Morning Briefing in the PSI Forum. Here, key topics relating to the Partner Country of PSI 2024 will be presented at the start of the lecture program. In addition, top promotional products “Made in Holland” can be discovered in the special show “Best Pieces of the Netherlands”.
…DEVELOPING EXPERTISE AND CONTINUING EDUCATION
In a related development; from 9 to 11 January 2024 during the PSI show, leading experts from the world of advertising and sales will share their knowledge and experience on the latest business topics at the PSI Forum – intensively, practically and in personal exchange with participants on site in Düsseldorf Germany.
Learning from experts, exchanging experiences and making new contacts: with this recipe, the three-day specialist program of the PSI Forum is an integral part of Europe’s leading trade show for the promotional products industry. The professional training program imparts practice-oriented special knowledge for direct application in everyday professional life.
Upskilling at the highest level
“Shortage of skilled workers, unstable supply chains and digitalization – the current challenges are great. In line with this, interest in high-quality, customized education formats is rising significantly,” observes PSI Director Petra Lassahn of the trend in Europe’s largest promotional products network. She explains; “In order to continue to meet our ‘educational mission’ at the highest level, we are counting on an internationalization of our specialist program in the PSI Forum for 2024.” To make it easier to select suitable sessions, the high-quality presentations are divided into the thematic strands “Practical Knowledge” and “Sustainability”.
For more information regarding trade fair participation, please visit www.psi-messe.com
