FESPA has launched FESPA Middle East, a new event serving the speciality print, signage and visual communications community in the Middle East and Africa regions. The first edition of the annual exhibition will take place at Dubai Exhibition Centre, United Arab Emirates, from 29 to 31 January 2024.
The exhibition is expected to welcome over 100 global brands. At the event, FESPA will host the first World Wrap Masters competition in the Middle East, a Sustainability Spotlight educational feature, a conference and technical training programme and a Club FESPA Lounge for FESPA Direct (MEA group) members to network.
FESPA CEO Neil Felton comments: “Major vendors have been expressing a strong appetite for a content-led FESPA event in the Middle East for some time, matched by demand from the leading speciality print service providers. It’s a market that continues to show solid year-on-year growth, with key sectors such as tourism and property demonstrating healthy post-COVID recovery, alongside the region’s renowned core industries. Landmark events have recently showcased the region’s capacity to serve international visitors with world-class facilities. Through our recent FLEX Summit and our increasing FESPA Direct membership in MEA, we’re establishing FESPA’s brand in this region, and we believe that now’s the perfect time to inspire and stimulate the Middle Easts’ print, signage and visual communications community with a FESPA event.”
Like FESPA’s established regional events in Eurasia (Istanbul), Africa (Johannesburg), Central America (Mexico City) and Brazil (Sao Paolo), FESPA Middle East will provide an important, targeted sales and marketing platform for exhibitors including principal suppliers and distributors of equipment, software, media and consumables for digital, screen, textile printing and sign-making. The visitor audience will comprise of large format digital printers, textile printers, print service providers, fleet graphics producers, sign-makers and fabricators, brand owners and creative agencies, interior designers and architects, and visual communications professionals from the Middle East, Africa and South Asia.
