Ipex 2014’s Open Day – which took place on Wednesday 20th November at the exhibition’s new home at the ExCeL London – has been hailed by attendees as a resounding success. Over 250 delegates, including prospective and current exhibitors, media and other key players from across the industry, were presented with a comprehensive overview of Ipex 2014 (24-29 March 2014) and the role the event can play in boosting their businesses.
An opportunity to meet and network with fellow exhibitors and 36 of the event’s associate partners, attendees were provided with an in-depth presentation on the latest developments and features of Ipex 2014, with key insights into the World Print Summit, Future Innovations area, Inspiration Avenue, Eco Zone, Master Classes, Make-Ready Challenge and the co-located, inaugural Cross Media Production event.
After the event update from Ipex Event Director Trevor Crawford, attendees were provided with essential tools to ensure they maximise their exhibition return on investment (ROI). This included exhibition tips from Answers Training International CEO Simon Naudi, information from Ipex 2014’s Group Marketing Manager Angelina Stojsavljevic on how to benefit from Ipex’s co-marketing opportunities, and expert advice on how to generate important coverage in influential industry publications – including the Ipex Daily. An additional workshop will be run by Informa Exhibitions for Ipex 2014 exhibitors, taking place at the St Bride Foundation in London on December 10th 2013.
The morning’s proceedings were brought to a close by Ipex 2014 President and St Ives CEO Patrick Martell, before a venue tour to showcase the London ExCeL’s exceptional facilities to host international events, and concluded with a Emirates Air Line cable car ride over to the O2 arena – the future home of Ipex After Hours.
Trevor Crawford, Event Director, Ipex 2014, concludes: “It was a really productive and successful day – the excitement and enthusiasm in the room was palpable! It is always great to meet our customers face-to-face and to share our vision for Ipex – an event that has been developed with their interests at its heart. The feedback on what Ipex is aiming to achieve has been overwhelmingly positive, in both the direction of the event, the features, its content programme and the move to the ExCeL in London. The relationship between Ipex and the print industry is symbiotic, and fortunately for both, the tide is turning. We can’t wait to see it all in action.”
