Global authority on colour – Pantone has launched a new colour intelligence and forecasting tool that integrates with its Pantone Connect system called the Pantone Colour Insider – an aesthetically provocative and culturally relevant colour centric trend service.
Featuring expert trend insights, colour education to guide colour usage, and a global colour data tool to inform designers about trending colours in different industries and cities, Pantone Colour Insider aims to educate, inspire, and share insights from global colour experts. According to Vice President, Pantone Colour Institute – Laurie Pressman, Pantone Colour Insider would build upon information gleaned over more than 25 years to become a resource for the creative community; “We believe this content can be an added support for designers to understand the relationship of colour to global macro trends and what consumers are looking for to help inspire their design decisions. Never has this been so important, when design is being increasingly led by colour and material and less by shape and form.”
Agreeing, Jung Sin, Global Senior Director for Digital Product Management at Pantone, said the tool would “further support the research and inspiration stage of the design process. Pantone Colour Insider will help designers and the larger creative community have context on what is happening in the world of colour and actionable data to help with their color decision-making from the start of a project to ensuring colour consistency and excellence at the end,” Sin stated.
Though there is a FREE access option for limited content and basic palette building, a premium subscription option for the full setup, or a bundle option for Pantone Colour Insider and Connect costs £120 per year/ system, or £30.99 per month. Get connected at www.connect.pantone.com
