Adobe has added a kind of web-to-print capability to its Adobe Express AI content creation app, with the vision of enabling the growing ecosystem of print partners.
Announcing the new print capabilities, Adobe also outlined what it was looking for from print partners in terms of use cases, including: enterprise-specific needs (such as integrations to support preferred supplier relationships); geography-specific print needs; and particular bespoke/niche use cases especially B2B.
Aubrey Cattell, Adobe VP developer platform and partner ecosystem said: “Our vision is to make it easy for Adobe Express users to create any print product they can dream of, ordered and delivered anywhere in the world by a network of print providers with any print option they can imagine. We are also opening the doors wide for our partners, empowering them to connect with millions of new users and provide their own customers with seamless access to Adobe’s industry-leading creative technologies in an easy-to-use app.”
Adobe said that any print provider could join the Adobe Express add-on marketplace to scale their reach in meeting marketers, communicators and small business owners where they create. It also noted that developers could create custom workflows that would target specific customer pain points using APIs and the Adobe Express Embed SDK (Software Developer Kit) JavaScript library, which allows third parties to embed Adobe Express editing capabilities into other websites. The initial print partners are US-based Zazzle, Pixels.com, and Silicon Publishing. While Zazzle supplies a huge range of products including cards and invitations, gifts such as mugs and clothing, and accessories, Pixels.com specialises in art-based products including prints, apparel and tech accessories. Silicon Publishing’s tools include Print Reddy, which brings high quality print to Adobe Express.
