- Portfolio consistently geared towards today’s and tomorrow’s customer needs
- Unique, color-coded identity for each of the core areas – Services, Equipment and Consumables
- New brand identity unveiled at the launch for Print Media Center Commercial marks the start of the run-up to the drupa trade show
In the New Heidelberg logo:
The new colours maintain a connection with the traditional Heidelberg blue, a symbol of the company’s competence, its unique global network, and all its staff.
The first letter of Heidelberg will also be used as a brand icon alongside the new logo. Each of the customer contact areas – equipment, service, and consumables – is being given its own color-coded identity. The new branding shifts the emphasis away from the objective neutrality of the equipment to the role of the people involved. After all, this is what success or failure depends on.
As a new design element, Heidelberg will be using thematic icons to highlight specific benefits for Heidelberg customers. It’s all about making things simpler, quicker, and less complicated.
In future, the focus will be on the integrated end-to-end process and all the components required for this. This goes far beyond the printing press itself. An example for thematic icons: In future, Heidelberg will be using this icon to represent the following customer benefit: Ensuring maximum availability for a print shop’s production equipment is crucial to its success in business.
Heidelberger Druckmaschinen AG (Heidelberg) is associated with the printing industry like no other company in the sector. For generations, the company has shaped the industry to make a success of printed communication in all its different forms. To maintain its position as the most reliable partner in the printing industry, Heidelberg has undergone extensive strategic development and systematically adapted its portfolio to today’s and tomorrow’s customer needs and requirements. The company is underlining this reorientation with the launch of a new brand identity.
This development at Heidelberg will help customers remain successful in a changing market environment – to ensure lasting profitability, customers need a comprehensive and tailored package of services geared toward effective and reliable production processes, the right equipment for cost-effective investment, and exceptionally easy access to all tried and tested consumables.
The new brand identity reinforces the customer benefits that Heidelberg is offering through its all-inclusive portfolio of digital and offset printing, workflows, consumables, and services. The focus is no longer simply on equipment, but on the integrated overall process and all the requisite components.
