Welcome to yet another bumper edition of WHERE To Print magazine. You may be amazed and exclaim; “it’s four months already in this new year! How time flies…long story short; aside numerous reasons why time passes by so fast, it shows we have so much to do and not enough time to do everything. So, consider yourself lucky to be alive in the first place….and as we’re limited by time, this edition is loaded with answers to most HOW of business questions. Now, let’s get started as we assure you of invaluable insights, practical and economically viable ideas to help drive your business growth, sustainably.
First up; flip over to pages 14 and 15 to find out HOW TO TELL IF YOU ARE CONSIDERED A PRINT VENDOR OR A PRINT PARTNER. Written by Deborah Corn – the Intergalactic Ambassador to The Printerverse™ at Print Media Centr, founder of International Print Day, Print Buyerologist™, and industry speaker and blogger with over 25 years’ experience as a Print Producer; this timely SPECIAL FEATURE ARTICLE is focused on helping you stay at the top of the mind (even for recommendations or referrals) of your customers. And if you are ready to build your print business from the inside so it works better on the outside, check out the next SPECIAL FEATURE ARTICLE captioned: HOW TO BUILD YOUR PRINT BUSINESS FROM THE INSIDE (on pages 16 and 17), written by Deborah Corn’s associate Sandy Hubbard – a Marketing Strategist and Business Advisor in the printing industry.
We conclude the HOW articles with the COVER STORY (on pages 22 and 23) on HOW TO ATTRACT THE BEST PRINT CUSTOMERS by Tod Cordill who has worked in a variety of industries including software, manufacturing, printing, and eCommerce. He currently helps B2B companies integrate digital marketing channels into existing sales and marketing efforts by combining his P&L perspective with an engineering problem-solving structure.
Does your print business have a social media strategy? Maybe you publish a post once in a while or perhaps you read, like, and comment on the Facebook posts of others – you’re not alone as the perceived fierce competition from the electronic media does not allow Printers take advantage of the numerous opportunities within the virtual world. That is why the next SPECIAL FEATURE ARTICLE will show you 6 STEPS TO REBOOTING YOUR PRINT BUSINESS SOCIAL MEDIA STRATEGY. Created by marketing guru – David Murphy who’s the founder and CEO of Nvent Marketing, a marketing agency specializing in digital marketing for the print industry. As you gain insights from the instructive article, you’ll discover the impact of David’s over 30+ years of experience in the graphics and document print production industry.
Other SPECIAL FEATURE ARTICLES worth reading and acting on to help drive your business successes include 3D PRINT FLIP-FLOPS, NOT SHOES (on pages 22 and 23); NESTING AS PACKAGING DESIGN (on page 24); HAVE FOLDING CARTON MANUFACTURERS BEEN MISSING OUT BY NOT CONSIDERING SHEETING IN-HOUSE? (on pages 28 and 29); and lastly, a SPECIAL POST SHOW REPORT on the eighth edition of the international paper exhibition titled: PAPER ONE SHOW 2023 DRAWS MAJOR INTERNATIONAL PARTICIPATION (on pages 40 and 41).
Of course, this edition is typically embellished with major stories and exclusives recorded within the last two months in our industry – both in Nigeria in PRINT IMPACT AROUND NIGERIA (on page 10) and then, worldwide in our PRINT IMPACT AROUND THE WORLD (from page 12), including our usual engagement with stakeholders of topical issues as it affect business – VOX POP (on pages 20 and 21). Like others, they’re all full of invaluable information to aid your print purchase decisions.
And as the print season is fast approaching which typically means a little slow down for most print businesses, this is the time to think innovatively. So, check out on pages 38 and 39 for: BUT WAIT, THERE’S MORE: 3 NEW BUSINESS IDEAS FOR PRINT BUSINESSES. Appropriately penned also by Deborah Corn, this SPECIAL FEATURE ARTICLE presents you with 3 new business ideas to aid your print business in moving to new heights.
LAST WORD: Note that as we get older, we have fewer new experiences and the world around us becomes more and more familiar. Sometimes, the amazing imagination and vivid memory that comes from youth are lost. And instead of remembering all the tiny details of our day, we compartmentalize and place them into memory blocks. This makes time feel like it’s going so much faster, as we have fewer memories building up. This is the best time you should take a pause every now and then to soak up the moments and really appreciate what you have going. It’s the perfect way to live in the moment, strategically take on smaller, manageable but impactful projects or delegate them to trusted allies and wade off impending stress. Focus on mindfulness – use meditation as a tool to help slow time down. Take on new experiences by creating new and memorable life-long memories that are going to stay prominent in our mind to make you always happy and joyful. You can also learn something new, spend time with loved ones or just give yourself the opportunity to find yourself: you need it!
Please continue to do good!
Joju ADEKANBI
jojuadekanbi@yahoo.com
0803 862 9114
