GRAPH EXPO 14 and the co-located CPP EXPO show coming September 28 – October 1, 2014 to Chicago’s McCormick Place will present the year’s most diverse and in-depth slate of educational opportunities for graphic communications professionals. Themed “Integrate,” GRAPH EXPO 14’s educational offerings will kick off with the popular and hard-hitting pre-show EXECUTIVE OUTLOOK Conference, from 8:00 am to 12:00 noon on the morning of Sunday, September 28.
With a theme of “Print That Performs,” the EXECUTIVE OUTLOOK Conference will provide up-to-the-minute economic, technology, and marketing trends updates and forecasts. One highlight of EXECUTIVE OUTLOOK is the presentation of the MUST SEE ‘EMS “Best of Category” selections of the top technologies to be found on the show floor. Also, the “Positively Print” Award, recognizing the top advertising or promotional campaign that promotes the power of print in today’s media mix will be announced.
Sunday will mark the official opening of the GRAPH EXPO 14 show floor and the start of the educational programming designed to meet the needs of attendees in 12 key market segments: commercial printing, in-plant printing, transactional printing, quick printing, packaging and specialty printing, photo imaging, mailing and fulfillment, book printing and publishing, wide-format printing and imaging, newspaper printing and publishing, marketing and creative services, manufacturing and industrial printing, and media/print buying.
“In today’s graphic communications world, integration has become the name of the game,” said Ralph Nappi, President of the Graphic Arts Show Company (GASC). “Ink on paper by itself is no longer enough and graphic communications professionals must learn how the wide array of technologies can be integrated to assure their success today and into the future. The GRAPH EXPO 14 seminar slate offers just such learning opportunities.”
The seminar program will cover a broad range of interests including for: Design/Creative Professionals, Packaging, Commercial Printing, Business/Executive, Marketing/Sales, Future Print, Mailing and Fulfillment, In-Plant/Transactional, Wide Format, and Non-Print Digital Imaging. Examples of session topics include:
- “The DATA Difference: Targeting for Stronger ROI”
- “Wide Format Systems: An Unbiased Technical Update”
- “How to Penetrate Dream Accounts”
- “The Future of the American Printer”
- “Integrated Media Workflow: Evolution and Update”
- “Using Print to Engage Customers: Making Print Interactive”
- “Tablet Apps: A Profit Opportunity for Printing”
- “Color Optimization for Package Printing”
- “In-Plant Insights: HOT Tech Trends and Applications”
- “Offset, Inkjet, or Toner, Which is Right for Me?
- “Value-Added Techniques for Print That Performs”
More educational highlights include a series of six computer labs on topics such as packaging graphics, E-books, PDF workflow, Creative Suite CSCC, colour matching across various media, and digital print design.
