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With drupa going digital in 2021 and the live event deferred till 2024 due to travel restrictions as a result of COVID-19 which has reduced live events and business contacts to a minimum with customer relations largely focused on digital communication, the industry is earnestly longing for physical touchpoints, personal networking, interpersonal exchange. That is why Fachverband Medienproduktion e.V. (f:mp.) is collaborating with Messe Düsseldorf to bring print action back and restore industry confidence at the annual Print & Digital Convention (PDC) in June 2021.
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WHERE To Print gathered that the concept of PDC is to present solutions for combining classic print communication with the means of state-of-the-art digital and online strategies in practical applications that offers new orientation, perspectives and hope for future-oriented business planning.
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“Especially after the cancellation of drupa, the world’s leading trade fair for print technologies, we are pleased to be able to offer a successful in-person event such as the Print & Digital Convention”, confirms Sabine Geldermann, Project Director Print Technologies at Messe Düsseldorf while noting that; “The Congress & Convention format (of PDC) offers high-caliber knowledge transfer for exhibitors and visitors and fulfills the industry’s desire for intensive industry and community networking and a presence format that remains irreplaceable despite all the enrichment provided by digital formats”.
The PDC 2021 has exactly this goal: As a platform for business engineering and personal exchange, the congress fair has been able to establish a very good reputation. Its success is based on the optimal integration of visitors and exhibitors through the presentation of innovative technologies in highlight projects, which not only showcase individual machines or tools, but also demonstrate complete solutions based on the requirements of practical applications.
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And Rüdiger Maaß, Managing Director of f:mp., is confident; “The industry wants perspective and planning certainty. We all hope that we will be able to make presence formats possible again in six months. Vaccines are on the verge of availability and it is time to plan proactively and take the future into our own hands. Even though the virus may not yet be fully under control in June, we will all be able to cope better with the general conditions – not least thanks to Messe Düsseldorf’s professional hygiene and infection protection concept”.
Visitors to the event can expect exciting exhibits and intensive expert advice at the exhibitor stands, as well as a comprehensive and top-class program of presentations on all relevant aspects of corporate communications and print and digital technologies. Not only that, PDC is organized as a hybrid format, so the platform offers the right access for everyone, including digital. True to the motto “Right in the center, instead of just there”.
The Planning of PRINT & DIGITAL CONVENTION (PDC) 2021 is in full swing and further details will be published on joju.substack.com when available.
Also visit: www.printdigitalconvention.de for more information.
