After a successful inaugural FESPA Africa 2014, the exhibition organisers are set to enhance the 2015 edition to ensure a larger, more comprehensive event for the regional community.
Print solution providers are being invited to ‘Ignite Your Print Potential’ – the theme for FESPA Africa 2015, which aims to attract a wider array of exhibitors and cutting-edge technology, in addition to a variety of educational seminars to spark ideas that can be transferred to any print business. The event will take place from 22-24 July 2015 at Gallagher Convention Centre, Johannesburg, South Africa.
Dyelan Copeland, organiser of FESPA Africa reports, “We are already on our way to creating a bigger event with over 4470 square metres of space booked. A large number of leading brands that will showcase their latest products include platinum sponsors, Roland and Avery Dennison, plus Agfa Graphics, Antalis, Epson, Fujifilm, Mimaki, Nutec Digital, Optimus, Pantone, Tulip Inks and Trotec SA, as well as distributors of Adobe, Anajet, Arlon, Brother, Canon, CorelDRAW, Hewlett Packard, Kip, Mutoh, Nazdar, Océ, Seiko, SwissQprint, Vista System and Zünd, amongst others.
The Continent’s economic buoyancy and FESPA’s brand recognition was evident at FESPA Africa 2014 which saw an 11% increase of attendees from outside South Africa compared to Sign Africa 2013.* Attracting visitors from nearly 40 countries, the top five international countries represented were Botswana, Mozambique, Nigeria, Zambia and Zimbabwe.
The exhibition organisers, FESPA and Practical Publishing, are committed to enhancing the 2015 event by increasing international attendance, as well as unique visitor numbers through the development of its regional database and stakeholder relationships.
Additional activities to boost the visitor experience include engaging with new related markets to widen the scope of the expo and create suitable feature content for these sectors.
Marketing manager at FESPA, Lorraine Harrow comments, “FESPA Africa 2014 was a great launch event, gaining positive feedback from both exhibitors and visitors. We want to continually improve our exhibitions to serve the needs of the regional print community, by analysing last year’s event and doing market research, we have developed a targeted plan to deliver a bigger and better exhibition next year.”
Charnia Yapp, event organiser says, “Based on 2014 post-show attendance feedback we plan to provide more activities at the expo. Garment printing guru Charlie Taublieb’s t-shirt printing corner was a major hit at the 2014 event and the popularity of the technology seminars means we will be extending the number of sessions and variety of content. These value-adds will be beneficial to printers in the region who are eager to learn new techniques and gather ideas for their businesses. We are sure a visit to the show will ignite their print potential.”
