The leading global trade fair for Food & Beverage Business, Anuga is presenting itself in Cologne, Germany from 4 to 8 October 2025 with a newly designed hall structure.
The introduction of the trade show Anuga Alternatives is one reason for the new design of the hall. This innovation constitutes a strategic further development of Anuga and thematically bundles protein alternatives gained from insects, plants, fungi, algae and cell-cultivated meat in one trade show. With this move, Anuga is reacting to the consumers’ and trade’s worldwide growing demand for alternative protein sources.
Thanks to targeted strategic adjustments, the individual trade shows are more clearly segmented and offer an improved orientation across the product sections. Thematically-related topics – such as Anuga Alternatives and Anuga Organic for example – are moving closer together on the fair grounds, which will create synergies. Dealers benefit from shorter routes.
With its ten trade shows, the largest international trade fair for the global food industry provides a complete market overview of the offer of food and beverages available worldwide. The individual trade shows offer products and services in the segments protein alternatives, bread and bakery products, frozen and convenience foods, dairy products, delicatessen and gourmet items, meat and organic products as well as hot and cold beverages.
An overview of the most important changes
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- Hall 1: From 2025, Anuga Fine Food will share Hall 1 with Anuga Alternatives, which is celebrating its premiere in 2025 as the new trade show for plant, insect, algae and fungal proteins as well as cell-cultivated meat.
- Hall 5.2: The former hall for Anuga Meat will become the new centre for Anuga Fine Food, which will be directly connected to Anuga Fine Food in Halls 1 and 10.2 and bundles the “Fine Food” section in the South of the fair grounds.
- Hall 7: The “Processed Meat” section is moving from Hall 5.2 to Hall 7. Anuga Drinks is also located in Hall 7.
- Hall 8: Anuga Hot Beverages will also be located in Hall 8 from 2025 onwards, in the immediate vicinity of Hall 7, where Anuga Drinks is found.
- The former Anuga Out of Home that was located in Hall 7 in 2023, will no longer be a separate trade show in 2025. The products and services will be integrated into the offer of the corresponding segments to promote even better matchmaking.
- In addition to the Anuga taste Innovation Show and the Trend Zone all of the start-ups will be integrated into the “Boulevard of Innovation” (Boulevard North) to ensure better visibility and an improved overview for the trade.
The next events:
Anuga Select India – India’s international exhibition on food & beverage trade and retail market, Mumbai 28.08. – 30.08.2024
ISM Middle East – The Heart of Sweets and Snacks in the Middle East, Dubai 24.09. – 26.09.2024
ISM – The world’s largest trade fair for sweets and snacks, Cologne 02.02. – 05.02.2025
Further information, visit: www.anuga.com
