Since time immemorial, trade fairs are categorised as key parts of the event services industry and thus very powerful marketing channels. That is why in established economies, exhibitions are vital part of product marketing, along with direct selling, advertising, direct mail and the internet. In new and emerging markets, they serve as a major stimulus for industrial and commercial development because they bring together thousands of international buyers and sellers in one place in a short space of time primarily for brand building, generating business leads, nurturing existing business relationships, gaining new customers and assess market trends to further inform product development. Likewise, trade fairs induce tourism development, propel transport value-chain, and improve social-economic growth with positive multiplier effects on the host country’s gross domestic product.
Without doubt, the outbreak of the COVID-19 pandemic negatively impacted the event services industry in 2020. Lockdown measures implemented by the government was an attempt to curb the spread of the virus, which led to cancellation of almost all the exhibitions, in-person meetings, trade shows, conventions, and seminars. Moreover, a rapid decline in the international tourist arrivals during the pandemic led to the decline in the growth of the events services industry.
With the world now back to business, 2023 presents a goldmine for the event services industry which according to www.alliedmarketresearch.com in its recent market research of the industry titled: Event Services Market Research, 2031, WHERE To Print discovers that the global event services market size valued at $515.80 billion in 2021 is projected to reach $1,349.00 billion by 2031, growing at a CAGR of 7.6% from 2022 to 2031.
Amongst others, the growth of the event services market is driven by massive increase in business activities such as business expansions, conferences/seminars, brand promotions, employee training activities, development in the tourism & hospitability sectors, and growth in IT hubs across the globe. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes.
To take advantage of these market trends and expected growth in your industry, where innovations and product launches will be at the centre stage with unique opportunities to meet decision-makers in person this 2023 Business Year, we present selected industry-specific trade fairs within the next six months to get you ahead of the competition. For full list of carefully selected 2023 Trade Shows, flip to next page 25. See you at the show!
PAPER ONE SHOW
Paper One Show is the leading international exhibition for the paper and paper products industry connecting professionals from all over the world! Join other industry representatives from various parts of the world to convene at the Paper One Show UAE 2023 from 21 to 23 February 2023 at Expo Centre Sharjah, UAE. It promises to be an excellent opportunity for you to expand your network in the global market and consolidate new business from the paper industry.
PROPAK EAST AFRICA
Whether you’re looking to establish a key foothold in Africa’s most invested region or enhance your presence, PROPAK East Africa 2023 is the place to be. Taking place at The Sarit Exhibition Centre in Nairobi, the Kenyan capital from March 14 to 16, 2023 PROPAK East Africa this year is East Africa’s leading exhibition & conference for packaging, printing, food-processing and plastic industry professionals. Join us along with more than 5,500 visitors, over three exciting days, from more than 35 countries to discover why, and then engage with critical stakeholders in Africa’s most invested region.
SIGN & DIGITAL UK
As UK’S biggest event in signage, print, display, décor, and design, you will do yourself good by attending this year’s Sign & Digital UK 2023 where you will discover everything needed to grow your business in the sector. To be staged at The NEC, Birmingham United Kingdom from 21 to 23 March 2023, UK’s sign and digital industry’s longest-running trade show for the visual communications sector is free to attend and promises a host of new demos and features designed to inspire creativity, and future-proof your business.
ISA INTERNATIONAL SIGN EXPO
Whether you’re looking to grow your business or advance your career, ISA International Sign Expo® is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry. The 2023 event is going to be in Las Vegas, Nevada USA specifically at the Mandalay Bay Convention Centre right from April 12 to 14 showcasing all aspects of sign manufacture, fabrication and of course print. However, to be at the forefront of the Industry, you must pre-register to attend (or pay at the venue) with either $30 or $40 for member or non-member Trade Show Pass respectively that give access to hundreds of exhibits, The Wrap Experience™, the ISA Fabrication Experience™, the Learning Zone, exclusive deals and more!
PRINT & DIGITAL CONVENTION
If you’ll be in Europe for a month (specifically Germany) in May, then prepare to attend this hybrid event format – Print & Digital Convention 2023 as a solution for multichannel marketing in today’s world of digital transformation. Though more conference than expo, it will be at the same fairground that legendary drupa is held Messe Düsseldorf, Germany from 16 to 17 May 2023.
FESPA GLOBAL PRINT EXPO
The next industry’s leading event in Europe in the month of May that enables you to increase your brand awareness and ROI is FESPA Global Print Expo. So, to grow your exposure and position your brand as an expert within the industry, you must be at Europe’s leading printing and signage exhibition which returns to Munich, Germany, in the spring of 2023. From 23 to 26 May the show will reunite key industry professionals, allowing them to discover new perspectives with face-to-face business, accessing the latest innovations and trends within the printing sectors, all whilst enabling valuable networking and business building opportunities.
PROPAK GHANA
West Africa’s largest packaging, plastics, food processing and print exhibition now comes to Ghana with brand new show – PROPAK Ghana which provides the perfect platform for you to connect and network with key local and international industry colleagues from 6 to 8 June 2023 at The Grand Arena, AICC Accra. Why Ghana? With a great global reputation as one of Africa’s safest, richly modern, and investor’s friendly countries which was confirmed by being the host of the African Continental Free Trade Area (AfCFTA), PROPAK Ghana provides considerable opportunities for businesses to trade in this small sized African market but with enormous potentials particularly the manufacturing sector. So, come along with us as we join more than 120 exhibiting brands showcasing their latest products and services, and be part of the transformation as Ghana builds on its manufacturing potential.
- See full list of carefully selected 2023 Trade Shows on page 25.
