The introduction of a Xerox Color C70 printer into Cape Branding Services (CBS) has assisted in expanding the company’s business model to a large extent.
Introduced through Cape Office Machines and Bytes Document Solutions, the new printer marks a natural progression in CBS’s wholesale printing services for the promotional gifting industry, opening up a range of new digital printing services the company can offer its established customer base.
CBS Manager Anthony Innes said that, while digital printing is not the company’s core business, it has the potential to grow into one. ‘When we started the business we saw a gap in the market for bulk printing on imported pens, and at its peak that business produced from 1000 to 20,000 pens printed a day for a variety of clients,’ said Innes.
