With special interest in flexography, FlexoHub was incorporated over a decade ago as a limited liability company and as a leading pivot of the printing and packaging industry in Ghana and surrounding markets. Today, with strong alliance with global brands and multinational companies in the world of printing and packaging, the company has become the central source for many consumables in the printing and packaging industry. WHERE To Print Ghana caught up with FlexoHub MD/ CEO – Mr. Ishmael Tetteh to know how his company intends to continually make key flexography essentials and everyday consumables easily accessible to end-users aside other pertinent industry issues. Read his response from excerpt of this SPECIAL FEATURE INTERVIEW below:
AS A FOREMOST SUPPLIER OF INKS IN THE SPECIALIST PRINT AND PACKAGING MARKET; WHAT MAKES YOUR BRAND UNIQUE AND BETTER THAN COMPETITION?
Our brands are special because they have been tested and tried under different circumstances and have proven to be the best. This is how they have become known as global brands. We are simply the best.
CUSTOMISATION IS ONE OF THE CRITICAL SELLING POINTS IN PURCHASE DECISION IN YOUR SECTOR; HOW PREPARED ARE YOU TO MEET THE EXTREME DEMANDS (FROM YOUR CUSTOMERS) FOR SPECIALIST INKS AND OTHER CONSUMABLES?
This is one core characteristic of our business; we thrive on satisfying our customers. Satisfaction goes beyond delivery of products. It means meeting the need of the customer in question. We do this better by engaging the customer in the process so then, customer is involved in every stage of the process.
THE LAST FEW YEARS HAVE SEEN PLAYERS IN EXPERIENCED SERIES OF CHALLENGES IN THEIR BUSINESSES MAJORLY BROUGHT ABOUT BY COVID, SCARCITY, LOGISTICS ETC; HOW HAVE YOU COPED AND HELPED GHANA MANUFACTURERS CUSHION THESE EFFECTS ON THEIR BUSINESSES?
These are not times to make profit, though one of our objectives as business is to make profit for shareholders. However, we understand that it’s just a stage and things would soon stabilised. We advise businesses to be moderate in their exposure until there’s some form of stability.
CONSIDERING THE STATE OF THE NATION IN GHANA; WHAT ADVICE CAN YOU GIVE PRINTERS AND CONVERTERS (IN GHANA) IN MOVING THEIR PRINT & ALLIED BUSINESSES TO THE NEXT LEVEL?
I think competition demands innovation and visibility. They will need strong positioning of their products as the brand of choice. Secondly, physical presence at exhibitions, social media presence and media publicity will also help them. Thirdly, competitive pricing that offers value to clients and end users should be prioritized.
AFTER-SALE SERVICE SUPPORT IS CRUCIAL TO SMOOTH RUNNING AND SUSTAINABLE PROFIT OF PRINT BUSINESS, WHAT DO YOU OFFER YOUR CUSTOMERS THAT ARE DIFFERENT FROM YOUR COMPETITION?
We educate them on the use and proper application of our products for optimum results. We also follow up on our customers to get feedbacks on the performance of our products. Furthermore, we offer complimentary products on FOC (Free of Charge) basis that help our customers to make full utilisation of resources for quality product output as well as profit maximisation.
AS A CRITICAL ARM OF THE MANUFACTURING SECTOR, ARE THERE SUPPORT FROM GOVERNMENT IN TERMS OF TAX RELIEFS OR OTHER FAVOURABLE POLICIES?
The Government machinery is a very slow one. There are some initiatives under consideration but are yet to be confirmed. Taxes are among the main killer factors in industry and manufacturing in recent times.
PROPAK IS COMING TO GHANA; WHAT UNIQUE OFFERINGS AND PROMOS ARE YOU GOING TO PRESENT TO YOUR CUSTOMERS AT THE SHOW?
To showcase our abilities to transform the printing and packaging experience in Ghana and beyond as well as within the sub region. It would be a grand opportunity to exhibit some of the most advanced technology, share information and educate participants.
WHAT ARE YOUR EXPECTATIONS FROM PROPAK GHANA 2023?
To attract the players in the industry who require services and products we have right within the region yet most of our potential customers do not know. Create awareness of the presence of most of the brands availability in Ghana.
TELL US ABOUT YOUR COMPANY AND WHAT YOU HOPE TO ACHIEVE WITHIN THE NEXT 2 YEARS?
FLEXOHUB Limited is a leading company in the printing and packaging industry in Ghana. FLEXOHUB has a range of products and services tailored to the specific industrial needs of its clients that are designed to not only create value but also to distinguish them in their market space. With customer satisfaction as our outmost priority, the company ensures clients are involved from conception to post production in all projects. In the next two years, we want to build and maintain a reputation as the most authentic source for consumables in the industry and consolidate our grip on the market both within Ghana and West Africa.
FINALLY, WE KNOW THAT YOUR JOB CAN BE HIGHLY DEMANDING, HOW DO YOU RELAX TO MAINTAIN A WORK-LIFE BALANCE?
One is planning my schedule and creating the right balance between work and managing your personal life and home. Secondly, having a proper time management and commitment to the demand of both sides of work and personal life.
THANK YOU FOR YOUR TIME.
