In an environment where the digital industry was only providing products, Docutech Ghana bridges the gap between digital printing products and services by providing innovative solutions to businesses in Ghana. In 2010, a partnership with world’s document-related technology and services leader – Xerox was made and Docutech became the sole distributor of Xerox in Ghana. It became the first company to provide and deliver a national Managed Print Services contract in Ghana in 2011. Since then the managed print service portfolio has grown exponentially both with new clients onboard and the 100% renewal rate of clients. That is why it’s mantra: “At Docutech we take care of our customers so they can focus on their business” resonates across its clientele base who consistently express their satisfaction in the quality and price of Docutech products and services. In this SPECIAL FEATURE INTERVIEW with Docutech General Manager – Mr. Joe Alhassan Fuseini, WHERE To Print Ghana assesses how the company intends to continue its success story. Find out how in excerpt below:
WITH THE NUMBER OF DIFFERENT BRANDS OF DIGITAL PRINTERS IN THE MARKET; WHAT MAKES YOUR BRANDS UNIQUE?
Xerography as we know it, was pioneered by The Xerox Corporation. Apart from being a trail blazer, Xerox continues to push forward the frontiers of innovation, creativity and digitalization. Today, Xerox provides the most established technologically superior digital printers, copiers, document management services, 3D printing amongst others.
ONE OF THE SELLING POINTS IN PURCHASE DECISION FOR ANY PRINTER IS PRICE OF CONSUMABLES ESPECIALLY INK/ TONER; HOW COST-EFFECTIVE ARE YOUR INKS/ TONERS AND CAN YOUR PRINTER USE ANY INK/TONER FROM ANY MANUFACTURER?
As a company, we believe in supporting our clients to make money even when they are sleeping by making sure the right device is chosen for the right job. We assure our clients of a practical, fixed cost concerning our consumables. Our clients get the best deal and unbeatable prices. Our devices accept only original OEM consumables from Xerox.
THE LAST FEW YEARS HAVE SEEN PRINTERS EXPERIENCED SERIES OF CHALLENGES IN THEIR BUSINESSES MAJORLY BROUGHT ABOUT BY COVID, STIFF COMPETITION FROM ONLINE CHANNELS, AND REDUCED BUDGET SPENDING ON PRINT SERVICES BY PRINT BUYERS; HOW HAVE YOU COPED AND HELPED GHANA PRINTERS CUSHION THE EFFECTS ON THEIR PRINT BUSINESSES?
The impact of COVID has been far reaching and all businesses including ours have been adversely affected. To help our clients survive, we have offered them technical support and business advisory services, practical discount amongst others.
CONSIDERING THE STATE OF THE NATION IN GHANA; WHAT ADVICE CAN YOU GIVE PRINTERS (IN GHANA) IN MOVING THEIR PRINT & ALLIED BUSINESSES TO THE NEXT LEVEL?
I will advise that:
- Print businesses should plan their input requirement, spanning a minimum of six (6) months and
procure same.
2. Print businesses should properly keep track of the profitability of various strategic business unit.
3. Print companies should regularly engage with their suppliers for pricing and logistical support.
AFTER-SALE SERVICE SUPPORT IS CRUCIAL TO SMOOTH RUNNING AND SUSTAINABLE PROFIT OF PRINT BUSINESS, WHAT DO YOU OFFER YOUR CUSTOMERS THAT ARE DIFFERENT FROM YOUR COMPETITION?
Docutech has the most qualified technical team in Ghana. We provide prompt service delivery and focus more on proactive service than reacting. This is why we are the leading provider of managed print services in Ghana.
HOW DO YOU HELP YOUR CUSTOMERS IN KEEPING ABREAST OF LATEST DEVELOPMENTS ON THE USE OF YOUR PRINTERS?
Through social media, we post on the latest trends and improvement on our devices. We also organise refresher training for our clients to keep them abreast with current technological improvement.
AS A CRITICAL ARM OF THE MANUFACTURING SECTOR, ARE THERE SUPPORT FROM GOVERNMENT IN TERMS OF TAX RELIEFS OR OTHER FAVOURABLE POLICIES ETC?
There are significant tax reliefs for our sector, however, various strategic projects may get Government tax waivers.
PROPAK IS COMING TO GHANA; WHAT UNIQUE OFFERINGS AND PROMOS ARE YOU GOING TO PRESENT TO YOUR CUSTOMERS AT THE SHOW?
We will be offering Xerox digital printing solutions and Duplo near-line finishing solutions to the market. We will also be offering special pricing at the event and there will be special giveaways.
WHAT ARE YOUR EXPECTATIONS FROM PROPAK GHANA 2023?
We expect to interact with several attendees, showcase our products and sell several of our machines.
TELL US ABOUT YOUR COMPANY AND WHAT YOU HOPE TO ACHIEVE WITHIN THE NEXT 2 YEARS?
We hope to continue to be the leading digital print equipment provider in Ghana. Over the next two (2) years we plan to establish ourselves as the most notable finishing equipment provider in Ghana and beyond.
THANK YOU FOR YOUR TIME.
