SCREEN has refreshed product logos for its growing Truepress series brand of inkjet digital printing systems to identify three main target markets – commercial/publishing, label and packaging.
The range, which began in 2006 with the release of the highly successful Truepress Jet 520 series of document, transactional, book and direct marketing presses with EQUIOS software, has now expanded to include offset-quality full colour machines, high speed label presses and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.
There are now over a dozen variants of Truepress devices, each with specific target market benefits. Each category also has specific front-end software requirements, catered for by versions of EQUIOS and other third-party integrated software. The changes intend to clarify Screen’s development of products and solutions for each of the commercial/publishing, label and packaging markets.
