By combining German engineering excellence with advanced, cost-effective production state-of-the-art facility in China, ROTOCON and HS Machinery have entered into an agreement to drive innovation in the label flexo printing and finishing industry.
Under the partnership, ROTOCON will lead product development and market expansion, sales and service, key account management with international label groups, exhibitions and event organisation outside of Asia, implementing cutting-edge online support technologies, and establishing a customer-driven Board of Excellence. With initial collaboration that began in 2019, both companies have created an extensive portfolio of printing and finishing machines offering high customisation, top-tier quality, and international compliance – all at competitive price.
- Marco Aengenvoort, Michael Aengenvoort, Ruan Jinshu, Dasong (Charles) Cao, translator, and Mark Zheng
“From the beginning, ROTOCON played a crucial role in shaping the design, engineering, and production of HS’s advanced flexo printing presses,” said Michael Aengenvoort, ROTOCON Group CEO. “We didn’t just distribute the machines; we helped design them. Our expertise has been deeply integrated into the process, ensuring that every flexo printing machine meets the highest safety and quality standards, including CE compliance, German TÜV, and DIN ISO 9001 certifications. Today, more than 200 of the latest high-end version flexo machines have been sold worldwide, with multiple customers investing in their second and third machine – a testament to strong customer satisfaction and trust in our high-performance flexo printing technology.”
Agreeing, Mark Zheng, Sales Manager of HS Machinery highlighted the impact of the collaboration, stating; “ROTOCON has earned worldwide recognition as a leading brand of finishing machines in the narrow web industry. Their expertise in engineering high-quality, customisable solutions aligns perfectly with our sales philosophy. Our strong collaboration will continue to bring advanced technology and engineering excellence to printers worldwide, offering flexo printing and finishing solutions that focus on quality, innovation, and customer satisfaction.”
ROTOCON is exhibiting at China Print, Print4All, and Labelexpo Europe, where its flexo printing press, a pharmaceutical inspection machine, and a digital finishing machine will be demonstrated.
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