Companies across the paper value chain are part of a new alliance that has been established to promote sustainable methods of dealing with fibre-based packaging.
Metsä Board is one of many industry names involved in the 4evergreen alliance
The 4evergreen alliance, which comprises members of the Confederation of European Paper Industries (CEPI), seeks to promote the use and recycling of fibre-based packaging and calls for a circular economy for fibre-based packaging. According to Eurostat, 84.6% of Europe’s fibre-based packaging is already recycled and the volume of recycled fibre-based packaging alone equals that of all other recycled packaging materials together.
4evergreen aims to advance fibre-based packaging innovation and recycling further. The alliance’s goals include increasing awareness about innovation in fibre-based packaging materials, setting guidelines for circular product design, and supporting the development of improved fibre-based material collection systems and recycling infrastructure.
Industry names involved in the alliance include Stora Enso, Metsä Board, Smurfit Kappa, Sappi, UPM, Mayr-Melnhof Group, Reno de Medici, Ahlstrom Munksjö, International Paper, Tetra Pak and Firstan while brands involved include Nestlé, Danone and Mars.
Stora Enso Chief Executive, Karl-Henrik Sundström said: “Plastic litter is a global problem that cannot be tackled without climate-smart, renewable and recyclable solutions.
“Joining forces with companies across the value chain can bring about a real, transformative change.” Metsä Board Chief Executive, Mika Joukio added: “Extensive, global collaboration is essential in promoting circular economy and combating climate change. Together we can utilise the full potential of fibre-based packaging and provide solutions based on renewable raw materials for packaging of the future.”
