As digital transformation drives new, visual forms of expression, color is a key element that inspires and enables creativity. To offer the most comprehensive palette for the design community, Pantone LLC (an X-Rite company), known as the global color authority and manufacturer of color standards, has launched 112 New PANTONE Colors for graphic design. The addition brings the total color count of their graphic design PANTONE PLUS SERIES to 1,867 colors.
To celebrate the addition of the 112 new hues, Pantone collaborated with leading designers renowned for embracing color in their work, including Jessica Walsh of Sagmeister & Walsh, famed book cover designer Chip Kidd and Eddie Opara of Pentagram. Each designer created new, original works inspired the 112 new colors. The digital works will roll out on Pantone’s Instagram page in a campaign titled, “New Colors, New Possibilities” marked with the hashtag #PantoneNewColors.
PANTONE PLUS SERIES FORMULA GUIDE, COLOR BRIDGE, and SOLID CHIPS Supplements are now available via Pantone.com/plus and Authorized Pantone Dealers. In addition, X-Rite will simultaneously release all 112 Pantone Master and Dependent Color Libraries through PantoneLIVE, a cloud-based solution available through subscription.
