For its bright and warm shade, Peach Fuzz (Pantone 13-1023) has been announced as Colour of the Year 2024.
Pantone 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches mind, body, and heart. According to Leatrice Eiseman, Executive Director of the Pantone Colour Institute, Pantone 13-1023; “captures our desire to nurture ourselves and others. In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern excellence,” she explained while noting further that Peach Fuzz is; “a shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
The Pantone Colour of the Year is a way for Pantone to boil the modern zeitgeist and state of the world into a single shade, drawing influence from pop culture and current events to depict the way we all sort of feel through colour, as well as using fashion influences to predict what will be trendy in graphic and product design.
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