PRINTING United Alliance is the premier trade association for printing professionals looking to grow their businesses. For over 70 years, the body has been the voice of the industry – standing up for printers, suppliers, installers, educators, students, and everyone in between. In this SPECIAL FEATURE INTERVIEW conducted at the 1:1 Speed Meeting during PRINTING United Media Day with Senior Vice President, Association – Joshua Carruth, the body aims to make sure print has a strong and sustainable future — from shaping policy on Capitol Hill to driving workforce development and business innovation, ultimately helping to protect, promote, and propel the future of print. Find out other things you don’t know about PRINTING United Alliance and Joshua’s advice for practitioners in the excerpt below:
TELL US ABOUT PRINTINGUNITED ALLIANCE THAT OTHERS DON’T KNOW OF?
We actually have full-time experts on subject matters like sustainability, colour management, human resources, AI, environment, health and safety (EHS) to help grow the industry, apart from our regular accredited courses and certifications.
TELL US ABOUT MEMBERSHIP TYPES AND HOW NON-US RESIDENTS/ COMPANIES/ ASSOCIATIONS CAN JOIN?
Non-US residents and organisations can join directly through https://www.printing.org/membership. While our advocacy is seemingly focused on the US, we are also protecting international companies’ abilities to sell into the US or do business with their US counterparts.
HOW DOES PRINTINGUNITED ALLIANCE HELP MEMBERS GROW THEIR BUSINESSES?
As a member of PRINTING United Alliance, you’ll enjoy access to networking events, directory listings, expert assistance, advocacy support, business services programmes, professional development through iLEARNING+, and valuable insights to help you stay competitive, innovative, and informed. Of course, all members get usual discounts, but being a member means more than accessing exclusive tools, training, and connections – it means standing behind the organization that stands up for you!
WHAT DO YOU HAVE FOR MEMBERS AT THIS YEAR’S PRINTINGUNITED EXPO?
Trainings! We typically have about 25,000 registered for this year’s show, of which 20% are Alliance members. So, there are series of community, member-only, and networking activities lined up at this year’s PRINTING United Expo, such as educational sessions, hands-on training, and networking opportunities at Booths 3956 and 3963. There is also the“Connecting the Dots” Session that focuses on future-proofing workflows for personalized communications within the enterprise print industry. There is also “Student Day” for young professionals with a string of hands-on training zones and an AI Pavilion for all you need to know about Artificial Intelligence and printing at Booth 4255.
AS AN EXPERIENCED STAKEHOLDER, WHAT DO YOU THINK ARE THE KEY TRENDS/ CHANGES IN THE INDUSTRY?
Convergence! More printers are diversifying what they sell, whether they produce in-house or not, so partnership is key.
WHAT BUSINESS STRATEGY(IES) DO YOU THINK PRINT & ALLIED PRACTITIONERS SHOULD DO DIFFERENTLY TO TAKE THEIR BUSINESSES TO THE NEXT LEVEL?
Focus on what you’re good at, but sell everything else. As advised earlier, engage in strategic partnerships, network, and leverage resellers.
THANK YOU FOR YOUR TIME.
Caveat: This SPECIAL FEATURE INTERVIEW was conducted during the 1:1 Speed Meeting at the second annual PRINTING United Expo Media Day, which took Tuesday, October 21, 2025, at the Orange County Convention Center in Orlando – the day before the Expo officially opens its doors to the global printing industry! Media Day was designed for Industry Media to provide direct access to leading exhibitors and their newest technologies, in an intimate, relaxed setting, allowing them (the Media) to hear first-hand about major product launches, industry insights, and exhibitor news, while leaving them free to spend the next three full days on the show floor capturing live demonstrations, booth tours, and press events.
