In a move that highlights its evolution and future-focused agenda, FESPA has unveiled its new branding that resonates with its new corporate vision – ‘FESPA Future’ and strapline – ‘Connect, Inspire, Support’, thus signifying more than a visual change.
The new logo features the ‘FESPA Fold’, which FESPA said symbolises the many layers of its organisation. According to FESPA Head of Marketing and Events – Duncan MacOwan, the new branding; “is a reflection of FESPA’s purpose: to serve its community, promote creativity, and connect print professionals with the tools and knowledge they need to thrive,” hence the refreshed look features a modern font and fresh logo that delivers consistency across its branded assets and event portfolio. Duncan noted further that; “Our new look is fresh, futuristic and brings a new level of clarity to how we present ourselves to our global community. Importantly, it reinforces our commitment to inspiring and supporting our network as the print landscape continues to evolve.”
The new branding, which is being rolled out across all FESPA platforms, including its website, social media channels, member communications, and flagship exhibitions, coincides with the release of the FESPA Future manifesto that details how FESPA connects, inspires, and supports its community beyond its global exhibitions.
