After the sale of Agfa Offset Solutions to private equity group – Aurelius, the new brand name was revealed as ECO3.
The ECO3 name is connected to the firm’s technology approach focused on ecology, economy and extra convenience. And with the brand strapline: ‘You print. We care.’ The ECO3 brand name according to Head of Marketing and Applications – Guy Desmet: “We are underlining that we want to continue to bring value to customers,” adding that the brand identity also includes CMYK elements. “We have combined the logo with CMYK colours as a tribute to the printing industry. Reproduction of colour is something we have mastered for decades,” Desmet explained.
ECO3 has plate manufacturing sites in Germany, South America and China. It sells around 95m square metres of plates worldwide per annum and lays claim to a market-leading position in plates in Europe and Latin America. Its product range also includes an increasingly significant range of software and workflow tools, along with CTP systems, graphic arts film, proofing and chemicals. ECO3’s software development teams are located in Israel and at its HQ in Mortsel, where it will continue to be located on the Agfa campus.
