Agfa Offset Solutions is preparing for a new name for its future as a standalone business.
At a Value Conference held in Brussels Belgium targeted packaging customers that use the offset printing process, Agfa Vice President of Sales and Service – Frederik Dehing said the firm was confident about the future as a standalone. While confirming a new name which was in the works, he said these transformations would ultimately involve “positive change” for both customers and the business; “The brand name will no longer be Agfa, the name will change. We are currently preparing the new name,” he stated.
Value Conference
The Value Conference featured bold ‘evolve’ messaging and began with an inspiring keynote from former ad agency exec Kevin Jackson, founder of The Experience is The Marketing, who emphasised the importance of “brand behaviour – the way you keep your promises. You can make any claim you like, it’s what you do that matters,” he said.
The event also included customer case studies involving robotic plate handling; an exploration about the pros and cons of chem-free and processless plates; and how the use of Offset Solutions’ specialist software suite and Spiral screening technology can deliver a raft of production benefits including ink savings. The tools form part of the firm’s ‘Eco3’ technology approach focused on ecology, economy and extra convenience.
