Just weeks after the opening of exhibitor registration, the world’s leading trade fair for Printing Solutions, drupa, is expanding its information offering with continuous market and future analyses for the international print and packaging industry with the launch of a new digital knowledge platform, ‘drupa insights‘.
As the global print and packaging industry navigates a critical period of rapid transformation, the necessity for sustainable, highly efficient, and ethically sound operational practices has never been more pressing. The newly established platform equips businesses with the essential data required to remain competitive while mitigating environmental impact.
Developed in strategic cooperation with Alliance Insights, the research division of the PRINTING United Alliance, this innovative platform is designed to provide industry professionals with continuous, in-depth analyses of technological developments, economic trends, and market changes.
Access to the platform is available globally through a one-time, complimentary registration on the official drupa website (www.drupa.com), ensuring that these vital insights are democratised for organisations of all sizes, from agile start-ups to established multinational corporations.
From Global Trends Report to digital content hub
With drupa insights, the concept of the former Global Trends Report is being transformed into an ongoing digital publishing format. Instead of an annual report, the new platform offers regularly updated content that addresses developments in a timely manner and provides structured analysis. At the same time, drupa insights forms part of drupa 2028’s strategic repositioning: as a component of the thematic LEARN cluster, the format strengthens the knowledge and analysis segment well ahead of the trade fair.
Strengthening cooperation with PRINTING United Alliance
drupa insights builds on the established collaboration between drupa and the Alliance. Sabine Geldermann, Director drupa, Portfolio Print Technologies at Messe Düsseldorf, explains: “Through drupa insights, we are pooling international expertise and creating a reliable foundation for market and future analyses. Our goal is to support companies in strategically navigating industry transformation.” Nathan Safran, Vice President, Research at Alliance Insights, adds: “We are pleased to collaborate with drupa on this new format, which provides deeper insights into industry developments and delivers practical decision-making guidance.”
With drupa insights, drupa strengthens its role as a central hub for knowledge exchange and networking – not only during the trade fair itself, but throughout the entire innovation cycle of the industry.
The first content is already available online. Interested parties can register free of charge at: www.drupa.com/insights.
