With 2022 almost behind us, trying to look into the future of the print industry is bound to be a challenge. This is primarily because we all know that the print industry which was recently plunged into a COVID-19 storm is yet to fully recover but as we also know; every crisis comes with opportunities. In 2023 therefore, industry players should capitalise on opportunities in and beyond printing that has been exposed in our COVER STORY (on pages 22 and 23) in this last edition for the year. Culled from www.radixweb.com and written by Mr. Pratik Mistry Vice President of Sales at Radixweb, you will discover how the print industry is all set to expand due to privacy issues and oversaturation of digital platform in the article titled: THE FUTURE OF THE PRINT INDUSTRY IN 2023 AND BEYOND.
And for those planning marketing and advertsing spend for 2023, check out our SPECIAL FEATURE ARTICLE that explores how trade media continue to remain relevant decision-making aids for executives inspite of the poor economic outlook. Flip over to pages 28 and 29 to read TRADE PRESS MAKES AN IMPACT written by Mr. Frank Baier and culled from www.mullermartini.com to know how trade journals/ magazines will remain important decision-making aids for executives in the future. Another SPECIAL FEATURE ARTICLE in this edition is our examination of how the newly crowned Pantone Colour of the Year 2023 – Viva magenta will not only remain visible throughout the coming year but will also shape the world’s vision in 2023 and beyond. Check this out on pages 26, 27 and 30 in the article titled: VIVACIOUS VIGOUR OF VIVA MAGENTA: THE UNCONVENTIONAL SHADE FOR AN UNCONVENTIONAL TIME.
However, for us to strategically move forward to the future, we need to appreciate and learn from our past experience. So, check out our POST SHOW REPORTS of industry biggest shows in America and West Africa. First off is the SPECIAL FEATURE ARTICLE – PROPAK WEST AFRICA – POST SHOW REPORT (from page 14 to 17) that highlights some of PROPAK West Africa 2022 unique highpoints that made it surpasses projections while announcing the 2023 dates captioned: PROPAK WEST AFRICA 2022 EXCEEDS EXPECTATIONS….2023 DATES ANNOUNCED! The other is SPECIAL FEATURE ARTICLE – PRINTING UNITED 2022 POST SHOW REPORT (on pages 38 and 39) which presents the Post Show Report of the just concluded PRINTING United Expo 2022 that reconnected the industry with heading: PRINTING UNITED EXPO 2022 WRAPS WITH OVERWHELMINGLY RESULTS.
This edition also promises to be an eye-opener for you – our discerning reader as we start with our Exclusive Coverage of major stories and milestone achievements recorded at the tail end of 2022 such as PRINT IMPACT AROUND NIGERIA (from page 10), PRINT IMPACT AROUND THE WORLD (from page 12), and VOX POP (from page 20). More importantly, we celebrate one of Nigeria’s Amazons of Enterprenuership – Princess ‘Layo Bakare Okeowo – the MD/ CEO of FAE LIMITED who was recently awarded the respected IWEC Business Award for Excellence in Entrepreneurship in far away Spanish Palace in the City of Madrid, Spain. Read more on CELEBRATING PRINCESS ‘LAYO BAKARE OKEOWO on pages 18 and 19.
And as the Only Nigeria Cooperating Media Partner to top international print and allied shows next year, check out our carefully selected trade events for 2023 on our Print Exchange Programme (PEP) on page 11 as we also invite you to join our all inclusive, value-driven Delegation to all or any of these great shows and see your business experience positive turn around not only in quality connection and profit but also in all round sustainable growth – in all facets.
One thing is sure: we can’t predict everything that 2023 will bring, but what’s certain is that we remain committed to give you the very best ROI and value-driven experience on all our platforms to sustainably grow your businesses – even with stronger partnership with you.
Finally, as we enjoin you to please stop procrastinating or apportioning blame (to someone else) as nobody can write your future for you; now is the time to take the bull by the horn, and let’s take advantage of the numerous business opportunities that next year presents.
Once again, we sincerely appreciate all of you: our readers, advertisers, PEP customers and partners who believe in us and enabled us to be better then what we were. We say A VERY BIG THANK YOU TO YOU ALL as we promise to continually work hard to influence your print purchase decisions.
On behalf of the entire Team, I wish you – Joyful Holidays ahead and a Prosperously Value-Driven New Year!
Thank you once again for supporting our mission in Africa.
Please continue to do good!
Joju ADEKANBI
jojuadekanbi@yahoo.com
0803 862 9114
