WHERE To Print presents the Post Show Report of the just concluded PRINTING United Expo 2022 that reconnected the industry, as the largest global printing event in 2022 when it opened its doors to attendees from 121 countries for three days in a jam packed exhibition venue that showcased new product unveilings, exceptional keynote education sessions, and experiential areas.
PRINTING United Expo, the largest event in printing and graphic arts in 2022 – representing all facets of the industry – opened its doors to attendees and exhibitors from around the world for the first time under one roof since 2019. Held October 19 to 21 at the Las Vegas Convention Center, the global event drew registrants from 121 countries, and was deemed an overwhelming success by attendees, exhibitors, sponsors, and partners.
“The powerful emotions felt in Las Vegas were like nothing you can put into words,” says Mark J. Subers, President, PRINTING United Expo. “I’ve truly never seen this amount of engagement from a show — ever. In the words of so many attendees and exhibitors we spoke with, it was like a global reunion of sorts. What the event did in terms of bringing the community together is that it has revitalized the industry. The smiles, enthusiasm, and energy were simply off the charts.
“PRINTING United Alliance built the platform, but each and every attendee and exhibitor that engaged with the Expo are the ones responsible for the incredibly overwhelming success enjoyed by all. The product launches, the live demonstrations, the keynote presentations — all of it contributed to such a positive experience for everyone. A very special thank you to title sponsor, HP, whose complete hall takeover showcased the company’s support of the event as well as a reflection of its endless end-to-end solutions being shown, sold, and unveiled!”
PRINTING United Expo by the Numbers
A total of 701 exhibitors from around the world occupied 1 million square feet of show floor space at the Las Vegas Convention Center. Of special note, global CEOs, managing directors, and the most senior-level leaders were in attendance this year supporting commercial, digital, apparel, digital textile, packaging, mailing and fulfillment, and graphics/wide-format spaces.
From an attendance standpoint, there were 7% more attendees on-site this year in Las Vegas than the inaugural show in Dallas in 2019. Based on figures provided recently by the Center for Exhibition Industry Research (CEIR), the authority on trade shows and events, PRINTING United Expo has outpaced expositions in other industries this year in total registration by approximately 25%.
Additionally, PRINTING United Expo freight exceeded 5 million lbs. at this year’s event. “One of the tremendous reasons this year’s event was so successful is because of all of the equipment running multiple substrates and soft goods on the show floor,” says Subers. “This is what attendees have indicated they wanted to see and experience, and the exhibitors delivered. PRINTING United Expo has always been the equipment show, but the expansion of substrate companies made it a very well-rounded show.”
Booth sales are well underway for next year’s event in Atlanta (scheduled for October 18 to 20), with over 80% of the show floor already reserved. For more information, visit www.printingunited.com
