Adobe today announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats, has been recognized as a Leader in “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019” report by Forrester Research, Inc. Adobe Advertising Cloud received a differentiated rating, the highest score possible, in the company vision, product vision and product roadmap criteria, as well as the criteria for buying: traditional linear, and buying: set-top box.
According to Forrester, Adobe Advertising Cloud: Leads with an integrated story across audience, analytics, and activation. Adobe’s clean interface offers a single view of a cross-channel plan, has pushbutton reservation capabilities on some linear inventory and uniquely partners with Roku for two-way deterministic ID matching. Is the best fit for Adobe customers or those looking for a unified tech stack. Adobe’s vision to “build a 360-degree view of the customer and to orchestrate journeys not just across paid media, but the entire experience” will appeal to organizations looking for streamlined completeness.
