PANTONE ANNOUNCES ITS ‘LIFE-AFFIRMING’ COLOUR OF THE YEAR 2019
- Pantone 16-456 is Colour of the Year 2019
For those not fans of 2018’s moody Ultraviolet, we have great news: Pantone’s Colour of the Year 2019 is bright, fun and optimistic with inspiration from under the sea, the Living Coral (Pantone 16-456).
Pantone’s describes the colour as “an animating and life-affirming shade of orange with a golden undertone.” Apparently, we all need a little optimism and warmth. The shade “embodies our desire for playful expression,” acting as an antidote to a society suffering from a technological addiction and lack of connection to nature. It symbolises “our need for optimism and joyful pursuits,” and “authentic and immersive experiences that enable connection and intimacy.”
- 2018 Colour of the Year – Ultraviolet.
“Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” according to Pantone.
Each year in December, the international colour forecasting authority chooses a hue it feels will define the following year. Pantone’s pick is usually a prediction of trends across trends in branding, fashion/ beauty products, home design, and new technologies.
