More than 400 guests from all over the world attended the Packaging Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) at the Wiesloch-Walldorf site.
Under the slogan “Think out of the Box”, they witnessed the premiere of the Primefire 106 – what up until then was only available to see in customers’ print shops and in the laboratory environment is now also installed in the Print Media Center Packaging, and thus completes the extensive demo range in the world’s biggest demo center for packaging solutions. Heidelberg is the only manufacturer to integrate offset and digital printing including finishing via the Prinect workflow, and is opening up new business models for packaging printing.
“With this range, Heidelberg cements its position as the leader in packaging printing and provides answers to current and future requirements in the age of digitization. We make our customers more productive and therefore also more profitable,” said Rainer Hundsdörfer, CEO.
Packaging Day offered the visitors a platform for getting new ideas and inspiration for their current and future business models. Three information tours – “Packaging as you like”; “Operational Excellence”; and “Special Applications” – addressed the trends in the industry and provided a comprehensive presentation of the corresponding solution from Heidelberg.
In addition to demonstrating overall solutions, special highlight shows enlarged upon topics such as navigated printing in large format with the Speedmaster XL 145 six-color press with coating unit. The topic of postpress packaging showed economical solutions for postpress requirements. The Primefire 106 also had its own exhibit on the topic of industrial digital printing.
