SHANGHAI, Aug. 24, 2016 /PRNewswire/ — With just weeks to go until the 14th edition of SIGN CHINA — China’s definitive sign event, and the co-located LED CHINA — the world’s largest event dedicated to the entire LED industry chain, exhibitors and visitors have begun to experience the benefits of the “O2O2O Solution.”
O2O2O Solution Powered by Alibaba and UBM
Announced in May this year, the “O2O2O Solution”, or “Online to Offline to Online Solution” is the sourcing system, service, and product jointly developed by UBM and Alibaba B2B under their strategic alliance which began in December 2015. SIGN and LED CHINA 2016, which will take place 19-22 September at the Shanghai New International Expo Centre (SNIEC), will be the culmination of the two companies’ collaboration, as the O2O2O Solution makes its debut.
SIGN CHINA, LED CHINA 2016 Exposition 19-22 September, SNIEC
Synergies between the offline world of face-to-face trade exhibitions and the online world of search and transactions can already be seen in the collaboration between Alibaba B2B and the SIGN & LED CHINA fairs organised by UBM Trust. For the first time in trade fairs anywhere, exhibiting companies have been given an additional digitally-supercharged marketing experience in the form of added promotional campaigns, business matchmaking opportunities and services, and a robust online company and product showroom through theO2O2O Sourcing System with transaction capabilities.
Compared to a traditional “brick & mortar-only” exhibiting experience, exhibitors of SIGN and LED CHINA 2016 will be the first to enjoy the benefits of:
- Complimentary online product and company showrooms through the O2O2O Solution Sourcing Systemwhere visitors attending the event and potential Alibaba.com buyers can search, discover, communicate, and even request meetings with these exhibitors ahead of the event
- A complimentary Alibaba.com Trade Assurance programme specially-designed for SIGN and LED exhibitors, running from September through November 2016, granting buyers who place orders with these exhibitors up to USD $1 million in trade protection
- Online promotions of their products during Alibaba.com’s Super September Purchasing online promotional period as well as a focused LED and sign “Product Zone” on 1688.com (serving the domestic B2B market) in September
- The full range of onsite services at the O2O2O Solution Booth and concierge services
Pre-registered visitors and exhibitors to SIGN and LED CHINA 2016 have all received an invitation to participate in the O2O2O Solution Sourcing System where they can search for best fit suppliers, buyers, and partners. Within the first week of the invitations going out, several hundred meeting requests have already been made. This online business match-making experience will come full circle onsite at SIGN and LED CHINA where visitors and exhibitors can make use of the 200+ sqm O2O2O Solution Booth which encompasses an experiential solution demonstration area, a VIP meeting lounge with private meeting rooms, and a dedicated O2O2O Solution Concierge team to help facilitate onsite interpretation and business match-making.
The O2O2O Solution Provides a Robust Sourcing Experience for Suppliers and Buyers
Search, Source, and Connect with 100s of SIGN and LED Manufacturers on O2O2O Solution
To stay up-to-date or learn how to participate, please visit:
