HP has secured an exclusive, multi-year global partnership with graphic design platform – Canva that would significantly benefit printers using HP technology, making them the preferred production partners of Canva’s 185million monthly users.
According to HP Senior Vice President, Industrial Printing – Haim Levit, the partnership has the potential to transform the design and print industries as the deal gave HP exclusivity to run all Canva’s printing on its Indigo, inkjet and wide-format presses and printers; “I’m talking about 185m monthly users, I’m talking about 5bn plus designs and we’re talking about taking Canva into more than 150 countries. And why have they decided to go with us? Because we have the best quality, versatility, and coverage around the world.”
At its core, the deal centres around a tie-up through HP PrintOS Site Flow platform to route Canva’s print requirements through HP’s global customer network – essentially design globally, and print locally.
