Hunkeler has unveiled the theme for its 2027 Innovationdays event, as well as revealing that the show will welcome the manufacturer’s competitors as exhibitors for the first time.
The biennial Hunkeler Innovationdays will return to Messe Lucerne, Switzerland, from 22–25 February 2027. The 2027 event will run under the theme: ‘Impressed – Impressed by Ideas, Powered by Collaboration, Driven by People,’ highlighting the individuals, partnerships, and forward-thinking ideas shaping the future of the printing industry.

By inviting its own competitors as exhibitors for the first time, Hunkeler said it was further reinforcing its position as the industry’s leading platform for innovation, knowledge sharing, and networking across the entire digital printing value chain. “Collaboration and competition both play an important role in driving progress. Together, they spark creativity, encourage new thinking, and accelerate the development of technologies, applications, and business models. By working together, industry leaders can develop solutions, advance standards, and strengthen the market as a whole,” Hunkeler stated.

Building on a record-breaking 2025, the show welcomed 120 exhibitors (up 20 from 2023) and 6,800 visitors (up 100), who spent an average of 2.3 days at the event. Registration for 2027 opens on 1 October 2026. For further details, visit: www.innovationdays.com









