Xerox introduced a new logo and brand identity, describing the move as the next phase of the company following its recent acquisition of Lexmark and a foundation for what comes next.
The refreshed brand reflects the combined strengths of Xerox and Lexmark, and reinforces the new brand’s commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners.
According to Xerox Chief Marketing Officer Darren Cassidy, the new logo is a clear step into the next chapter (of Xerox), thereby positioning the rebrand around greater capability, scale, intelligence, and a continued focus on simplifying complex operations and delivering stronger outcomes for Xerox’s clients and partners. “More capability. More scale. More intelligence behind everything we deliver. Our heritage got us here. But what drives us forward is the work, simplifying complex operations, expanding what’s possible for our clients, and delivering outcomes that are real and repeatable”, Darren Cassidy emphasized.
