In an era of economic uncertainties, geopolitical tensions and business challenges, few companies see opportunities that lie ahead. One of such is Jay Kay Industries & Investments LTD whose Head of Brand, Marketing & Business Development – Mr. Shreeman Narayan believes adapting to changing consumer needs, integrating technology and focusing on sustainability are key success factors amidst this dynamic global market. In this exclusive SPECIAL FEATURE INTERVIEW with WHERE To Print, check out other business ideals that make the company committed to providing excellent products and services to the Paper & Printing Industry across Ghana and other West African countries:
WHAT WERE THE LOWS AND HIGHS OF 2023 BUSINESS YEAR?
From what I have seen, 2023 was no different but built from the challenge of achieving true impact in organizational strategy and change – and the power of authentic engagement, and by integrating communication, engagement and collaboration every step of the way; we were able to make Jay Kay Industries and Investment – the leader in this business space across West Africa.
WHAT GOT YOU THROUGH THE LOWS AND MOTIVATED YOU TO REACH THE HIGHS?
I believe you do not have to wait for motivation to get started. If you want to work in a consistent way every day then sometimes you just have to get going anyway.
WHAT SURPRISED YOU ABOUT LAST YEAR?
It was all normal and business was good and looks positive for this new year.
AS BUSINESS, WHAT ARE THE ACCOMPLISHMENTS IN 2023 THAT YOU ARE MOST PROUD OF?
We were able to launch new products last year in paper and paper board packaging that are focused on food packaging like pizza boxes, custom paper bags, corrugated boxes and E-flute boxes.
WHAT CHALLENGES DID YOU OVERCOME AS BUSINESS?
We were no different from other businesses. We too faced certain challenges due to currency fluctuations in the economy and God willing, we were able to meet the set expectations as desired.
WHAT LESSONS DID YOU LEARN THAT OTHERS CAN ADOPT?
To stay focused on new technologies and trends so that we can implement the same in our systems to achieve the set goals and objectives of our organization.
WHAT IS THE OVERALL END OF YEAR REFLECTION FOR BUSINESS SUSTAINABILITY IN THIS ECONOMY?
We believe that business sustainability depends on various factors based on the economy and hoping to see some changes in the future as we are going for elections this year, which looks promising and positive.
WHAT OLD BUSINESS STRATEGY(IES) DO YOU THINK PRINT & ALLIED PRACTITIONERS SHOULD DO DIFFERENTLY NOW TO TAKE THEIR BUSINESSES TO NEXT HIGHER LEVEL?
I strongly believe in process automation and using all the latest technologies currently available in the market to ensure the products are delivered in shortest possible times.
WHAT EXCITES YOU ABOUT THIS NEW YEAR AND WILL MOTIVATE YOU AND YOUR BUSINESS TO SUCCEED?
Its business as usual and we will continue to launch more products this year in paper-based packaging with new technologies.
ON A PERSONAL LEVEL, WHAT NEW HABITS DID YOU START AND ARE WORKING WELL FOR YOU THAT OTHERS CAN LEARN FROM?
Seeing the stress levels which people are going through in current times, I would like people to better manage their time for a healthy work-life balance.
WHAT ARE YOU GRATEFUL FOR?
I am thankful for my family – the ones far away, the one nearby, my work family, my loving customers, and all well-wishers for my health and happiness (both myself and those I love) and for having everything I need when I need it.
WHAT WERE YOUR MOST MEANINGFUL MOMENTS IN 2023?
Receiving the Awards – Best CEO & Best Company of the Year – a lot more accomplishments have been done on organizational growth.
WHAT WERE THE KEY RELATIONSHIP TIPS YOU DISCOVERED THAT YOU KNOW WILL BE VITAL TO BUSINESS GROWTH AND SUSTAINABILITY?
Our top management goal to have strong Customer Relationship Management has helped us to achieve desired results.
WHAT WILL YOU DO NEXT YEAR IN TERMS OF PRODUCT OR SERVICE OFFERINGS TO DISTINGUISH YOU FROM COMPETITION?
We will continue to study the market and launch new products during the year as market demands.
ARE THERE SPECIALS, PROMOS OR DISCOUNTS THAT YOU’RE OFFERING TO YOUR CLIENTS THIS NEW YEAR?
We shall do some marketing campaigns. From the outset, we generally do not believe in giving discounts but we would like to give our customers a range of services and options which can be affordable and sustainable.
WHAT ASSURANCE ARE YOU GIVING YOUR CUSTOMERS IN 2024 TO GUARANTEE YOUR COMMITMENT TO THEIR NEEDS ANYTIME, ANYDAY?
We are always available for our esteemed customers and continue to service them as usual. And we believe that without them, we are nothing.
FINALLY, WHAT ARE YOUR EXPECTATIONS FOR 2024 BUSINESS YEAR?
We look forward to a wonderful year ahead and hope to meet all the planned activities and business achievements as per our vision and mission statement.
THANK YOU FOR YOUR TIME.